Consumers and the Italian-sounding conundrum, is it all a big con?

By Silvia Ellena and Jacob Thorburn

Italian food has a special appeal that can attract customers across the world, and here in Groningen, things are no different. Advertisers often capitalise on this allure, tempting customers in with Italian flags, phrases or pictures to create the image of authenticity and these very techniques help to create ‘Italian-sounding’ products. Continue reading “Consumers and the Italian-sounding conundrum, is it all a big con?”

Day 1 of the Burger Hunt: The Blokes

By Valeska Schietinger, Evi Qorri and Giacinto Bottone

The Scoop magazine, Food&Drinks edition is launching today and with it, the hunt for the best burger in Groningen has begun. Every day, different members of The Scoop team will be visiting different places in the city trying to find not only the best burger in town but the best overall experience.  Continue reading “Day 1 of the Burger Hunt: The Blokes”